How to Analyze Citation Sources to Understand Your Digital Footprint
This guide explains how to analyze the sources that generative AI models use when mentioning your brand. Understanding your citation sources helps you see your digital footprint and identify where your brand's authority is strongest. You will need to have a fully onboarded account to access this data.
- From the main navigation menu on the left, click the Citations tab.
- Scroll down to the Citations table, which breaks down brand mentions by category, subcategory, or attribute.
- Click on any row to investigate the sources for that specific topic. For example, click the Automated Billing And Invoicing row.
- A side panel will open, displaying a detailed analysis. Review the list to see the specific Citation Source (article title) and Domain (website) that the AI model references for this topic.
Summary
This article teaches you how to use the Citations analysis tool to identify the specific web pages and domains that AI models reference when discussing your brand. By drilling down into different categories, you can gain valuable insights into your brand's authority and online visibility, helping you understand your digital footprint in the context of generative AI.